Question: 3. Consider the following statement by Jonathan Max well, CEO of Sustainable Development Capital Ltd.: If it's not commercial, it's not sustainable. What does Maxwell

3. Consider the following statement by Jonathan Max well, CEO of Sustainable Development Capital Ltd.: "If it's not commercial, it's not sustainable." What does Maxwell mean? What, for example, is he say ing about the relationship between business priori ties and practices on the one hand and the feasibility of effective sustainability priorities and practices on the other?

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