3. Consumers' experience with Apple's IPhone can be enhanced through the use of numerous additional applications ('apps), most of which are modestly priced. Although apps may be developed by any firm, they are sold exclusively through Apple's App Store. Simflarly, consumers' experience with smartphones based on Google's Androld operating system can also be enhanced through numerous apps that are also MKTG 4161 /MKTG 6261 | Spring 2022 | Homework 2 3 generally modestly priced; unlike apps for the iPhone, though, apps for the Android operating system may be purchased from any vendor. [10] @) Which approach gives the operating system vendor more control over the apps developed for its smartphones? Brefly explain your answer. [2] Type your answer here by overwriting this text. (b) Which approach is more likely to encourage the wide dissemination of apps? Brlefly explain your answer. [2] I Type your answer here by overwriting this text. Which approach is most likely to lead to lock-in effects with respect to the operating system? Briefly explain your answer. [2] Type your answer here by overwriting this text. m) Given your answers in @)-C), which is the better strategy - that for Apple's iPhone operating system or that for Google's Androld operating system? Briefly explain your answer. [2] Type your answer here by overwriting this text. e) Which firm would likely find it more difficult to change its approach to that of the competitor? Briefly explain your answer. [2]