Question: 3. Create a new variable PCDMBD that represents the combined responses of the variables PRICEl, PRICEZ, PRICES and PRICE-4. What is the mean of PCDMBD?

3\". Create a new variable PCDMBD that represents the combined responses of the variables PRICEl, PRICEZ, PRICES and PRICE-4. What is the mean of PCDMBD? Using PCDMBU, test the null hypothesis that Cross Shoppers feel that the price variables represented by PCDMBE} describe them as much as or more strongly than Bargain Mode Loyal shoppers feel about those variables. 8. What is the pvvalue? 9. Based on the pvalue, do Cross Shoppers feel as much as or more strongly about these price variables than Bargain Mode Loyal shoppers? Yes
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