Question: 3. Customer-driven pricing is a good option for pricing goods and services because most customers have a strong understanding of the value of attributes, especially

3. Customer-driven pricing is a good option for pricing goods and services because most customers have a strong understanding of the value of attributes, especially in new products.

True or False

13. Car warranties, safety and financing are examples of what type of product characteristics?

core quality characteristics

styling characteristics

support service characteristics

14. While buyers often use the terms price and cost interchangeably, price is what a business charges and cost is what it pays as it produces a product.

True or False

15. A price arrived at by the buyer-seller negotiations or auction bidding is known as

True or False

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