3. Develop the competitive positioning chart for Easy Paisa, (5 marks) 4. Use the Business Model Canvas Tool to develop the overall model for Telenor Easy Paisa. (15 marks) Deaner www.by Du Ver Business Model Canvas Startup Name Name Name DD/MMYYYY XY Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Who are our Key Partners? Who are our key supplier? Which Key Resources are we acquiring from partners? Which Key Activities do partner perform? What Kay Activities do Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What value do we deliver to the customer? Which one of our customer's problems are we helping to solve? What bundle of products and services are we offering to wach Customer Segment? Which customer needs are we What type of relationship does each of our Customer Segment expect us to establish and maintain them? Which ones have we established? How are they integrated with the rest of out biness model? How costly are they For whom are we creating value? Who are cut most important customers is our customer base a Mass Market Niche Market Segmented Diversified, Mult-sided Platform CATEGORIES: Production Problem Solving, Platform Network MOTIVATIONS FOR PARTNERSHIPS Opomization and economy Reduction of risk and uncertainty, Acquisition of partir sources and activities Key Resources Channels CHARACTERISTICS Newness Performance Customization "Getting the Job Done Design BrandStatus, Price Cost Reduction, Risk Reduction Accessibility Convenience Usability What Kay Resources door Value Propositions require? Our Distribution Chamels? Customer Relationships Revenue Stream TYPES OF RESOURCES: Physical intellectual brand patents Copyright, ita Human Financial Through which Channels do Dut Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost efficient? How are we integrating them with customers? Cost Structure Revenue Streams What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay for what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overal revenues? IS YOUR BUSINESS MORE Cost Driven (leanest cost structure, low price value proposition maximum automation, extensive Outnourcing): Value Den focused on value creation premium vaut proposition) SAMPLE CHARACTERISTICS Fixed Costa salaries retti). Variable costs Economies of scale Economies of scope TYPES Asset sale, Usage fee Subscription Fees Lending Renting Leasing Licensing Brokerage fees Advertising FIXED PRICING. List Price Product feature dependent, Customer segment dependent Volume depende DYNAMIC PRICING Negotiation (bringi Yield Management, Realtime Market The Fyww.sant destinata amer8410 3. Develop the competitive positioning chart for Easy Paisa, (5 marks) 4. Use the Business Model Canvas Tool to develop the overall model for Telenor Easy Paisa. (15 marks) Deaner www.by Du Ver Business Model Canvas Startup Name Name Name DD/MMYYYY XY Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Who are our Key Partners? Who are our key supplier? Which Key Resources are we acquiring from partners? Which Key Activities do partner perform? What Kay Activities do Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? What value do we deliver to the customer? Which one of our customer's problems are we helping to solve? What bundle of products and services are we offering to wach Customer Segment? Which customer needs are we What type of relationship does each of our Customer Segment expect us to establish and maintain them? Which ones have we established? How are they integrated with the rest of out biness model? How costly are they For whom are we creating value? Who are cut most important customers is our customer base a Mass Market Niche Market Segmented Diversified, Mult-sided Platform CATEGORIES: Production Problem Solving, Platform Network MOTIVATIONS FOR PARTNERSHIPS Opomization and economy Reduction of risk and uncertainty, Acquisition of partir sources and activities Key Resources Channels CHARACTERISTICS Newness Performance Customization "Getting the Job Done Design BrandStatus, Price Cost Reduction, Risk Reduction Accessibility Convenience Usability What Kay Resources door Value Propositions require? Our Distribution Chamels? Customer Relationships Revenue Stream TYPES OF RESOURCES: Physical intellectual brand patents Copyright, ita Human Financial Through which Channels do Dut Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost efficient? How are we integrating them with customers? Cost Structure Revenue Streams What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? For what value are our customers really willing to pay for what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overal revenues? IS YOUR BUSINESS MORE Cost Driven (leanest cost structure, low price value proposition maximum automation, extensive Outnourcing): Value Den focused on value creation premium vaut proposition) SAMPLE CHARACTERISTICS Fixed Costa salaries retti). Variable costs Economies of scale Economies of scope TYPES Asset sale, Usage fee Subscription Fees Lending Renting Leasing Licensing Brokerage fees Advertising FIXED PRICING. List Price Product feature dependent, Customer segment dependent Volume depende DYNAMIC PRICING Negotiation (bringi Yield Management, Realtime Market The Fyww.sant destinata amer8410