3. Do you think the products/ services will click in your target market? +. How would you know that in products/ services answer the need of the present time? WHAT IS IT To succeed .s whi entrepreneur, you must develop the ability to select and offer the right products of services to your customers in a competitive market Ultimately, the need is the driver of every entrepreneur Business operators often look at the customer need as an opportunity to resolve or contribute to the need which is providing a right product and services More than any other factor your ability to wake this choice will determine your success or failure (Tracy, B., 2015). There are thousands of products and services available to consumers today. However, there are unlimited opportunities for you to enter the marketplace and compete effectively with a new product or service that's butter in some way than what's already being offered by your competitors. Remember, your skill in choosing that product or service is critical to your success (Tracy, B , 2015). Once you have the product or service in mind, you need to begin with a self-analysis (Tracy, B., 2015). Concepts about Product and Service A product can be defined as anything that we can offer to a market for attention, acquisition, use or consumption that could satisfy a need or want. However, the definition of product does not only involve tangible goods such as a car, a fridge or a phone. The definition is extended to include intangible objects as well, because they can be offered to a market. Therefore, the