3. Ethics a) Why are many ethical decisions so complex? [1] b) Explain either the Friedman view or the categorical imperative. Use a practical example of an ethical dilemma to support your answer. [3] c) Give an example of CSR and why might a firm use it even if it increases their costs in the short term? [2] 4. New Ventures a) Explain how you would go about finding a good area to start a business. Use a real life example to support your answer [3] b) Briefly screen this business idea using the four points from the notes.[3] c) Briefly outline the advantages and disadvantages of equity financing [2]