3.) Explain how managers can decide to capture the vision of where an organization should head in a catchy or easily remembered slogan. Cite at least three examples of company slogans that capture a company's vision.

9.) Why does a company racing to stake out a strong position in an industry of the future need strategic alliances?

10.) Explain how exchange rate fluctuations pose a risk to manufacturing companies that rely upon an export strategy to compete in foreign markets.