Question: 3. ______ has increased the need for PR practitioners to acquaint themselves with the varying political systems around the globe. a. Globalization b. Internationalism c.
3. ______ has increased the need for PR practitioners to acquaint themselves with the varying political systems around the globe.
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| a. | Globalization |
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| b. | Internationalism |
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| c. | Ethnocentrism |
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| d. | None of these options |
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4. Which of the following is NOT an advantage for working for a nonprofit?
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| a. | Limited resources |
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| b. | Making a difference |
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| c. | Ability to work on multiple projects |
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| d. | Team oriented |
5. Which of the following is NOT a dimension of global cultural flows developed by Arjun Appadurai?
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| a. | Ethnoscapes |
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| b. | Technoscapes |
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| c. | Financescapes |
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| d. | All of these options |
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6. Which of the following is NOT an element to include in a news release?
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| a. | Title |
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| b. | Organization's address block |
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| c. | Distribution date |
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| d. | Testimonial |
7. A ______ is a memo that notifies selected media about an upcoming newsworthy event or item.
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| a. | Media advisory |
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| b. | Media kit |
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| c. | Media pitch |
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| d. | News release |
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8. According to the PESO model, word-of-mouth marketing is a form of what kind of media?
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| a. | Owned |
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| b. | Earned |
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| c. | Shared |
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| d. | Paid |
9. Which of the following is NOT a high contextual cultural tendency?
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| a. | Relationships develop slowly |
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| b. | Relationships are tied to productivity |
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| c. | Relationships are rooted in elements of trust |
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| d. | Relationships begin and end quickly |
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