Question: 3 . How does McDonald s implement customer relationship management ( CRM ) strategies to enhance customer loyalty and engagement? Analyze how the company uses

3 .

How does McDonald

s implement customer relationship management

(

CRM

)

strategies to enhance customer loyalty and engagement? Analyze how the company uses data, personalized promotions, and digital platforms like its app to build long

-

term relationships with customers and drive repeat business. Look at this on a global scale.

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