3. Identify the appropriate transformation type for each example.

a.Watching a television documentary

b.Buying lumber to build a dog house

c.Using a massage therapist at a spa

d. attending a theater performance

e,Automobile manufacturing

f.manufacturer shipping products to a retailer

4. Give at least two examples of a product component of the following services.

a. purchasing shares of stock

b.purchasing a haircut

c.purchasing a manicure/ pedicure

5. Give at least two examples of a product component of the following service.

a.purchasing a ladder

b.purchasing a textbook

c.purchasing a can of vegetables

6. Identify whether each of the following is strategic or tactical. Give your reasoning for each choice.

a.Negotiating a sale price with an individual customer.

b.Negotiating a delivery contract with a major supplier.

c.Establishing a preventative maintenance schedule for a newly purchased machine.

d.Planning the weekly preventative maintenance tasks for a machine.

e.Deciding the layout of a section of grocery store shelving.

f.Deciding the layout of an entire grocery store.