Question: 3 . In the lecture we discussed the A 3 8 0 . We looked at the cost per seat mile, lack of specific marketing

3. In the lecture we discussed the A380. We looked at the cost per seat mile, lack of specific marketing and the concept of point to point rather than hub to hub. What is your analysis of the reason for the failure. (Market did not want to fly hub to hub preferred point to point and the least amount of transfers Airbus did not do their marketing and discover this. AB also not listen to objections of clients re cost to buy and maintain the 380s cost per seat mile very high. There were many objections that were overlooked.)

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