Question: 3 M consumer product group introduced Never Rust soap pads made from recycled plastic beverage bottlesIts objective was to capture a major share of the

3M consumer product group introduced Never Rust soap pads made from recycled plastic beverage bottlesIts objective was to capture a major share of the soap pad market and maximize Never Rust's volume growthThe firm's top managers approved a major investment in a new plant and a substantial introductory advertising budgetAt the same time, the consumer group maintained high profitability goals for its other established products to provide the cash required for Never Rust's introduction and preserve the group's overall profit level. Identify the business strategy employed here. A firm breaking down its corporate objectives into subobjectives for each SBU A firm's subobjectives are used only for existing product-market within the unit A firm's subobjectives consistent across the various A firm using value-based planning as a tool for evaluating alternative resource allocations

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