Question: 3. MarchSoftware, Inc. Your company recently released its latest version of a popular business and industry software program. Programs always have a few bugs or


3. MarchSoftware, Inc. Your company recently released its latest version of a popular business and industry software program. Programs always have a few bugs or problems upon release, even after the most rigorous laboratory testing: but this program is apparently infested with bugs. Stories are popping up across the hitemet about how the program doesn't work: or specific features don't work, and your customer service team has been responding to customer complaints. The software designers report it is an exaggeration to say r'infestedf" and point out that in all the trial tests it has worked perfectly. Your company is working on nding and addressing the issues, and is ready to create patch programs and issue refunds if necessary, but wants to prevent a recall and a loss of consumer confidence. You represent Software, Inc. Crisis Action Plan Team Lead: Chief Information Officer (CID) Eest executive position to direct a team for a technology crisis. Team Members: Manager of Software Designer Utilize his team to diagnose the major issues and develop a patch to implement. Manager of Customer Support Come up with a step by step guide with what they can tell customers and offer them compensation or as last resort issue a refund. Manager of Quality Assurance Test the current software and see if they can duplicate the customers reported bugs and test the fixes provided by the designers. Manager of Public Affairs Develop a proper speech and statement for the CECI| to use at a press conference and post the statement ouline or provide to news agencies if applicable. Designated Spokesperson: Chief Executive Officer Most trusted source for customers and investors to receive the information from. Meeting place: Main Conference Room Best and most accommodating room for the team. Media Plan: CEDI issues a statement regarding the issue and ease customers' and investors' worries. Public Affairs posts the statement from the CED on the company website. Inform all other employees there is a communications blackout about the issue and that all information will come from the CED via the Crisis Action Team
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