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plan the difference on continuo innovation, dynamically continuous Innovation and discountevation What we the matter man who introducing cach type? 2. Assume you are o vice president of ting for General Blectric What fowe product imigourellach 3. Describe the typical profits products through life cycle. Do you think it's important for come in Wyrwy 4. What are some peoblems within the product life cycle concept to make a decis Why do you think any computer 3. What are some ways to extend the product life cycle you think of yomtatvsed the techniques 6. Many markten we the diffusion cycle concept and the product life cycle con How are they do? 7. When indignew prodest, how may make facilitate com pun the anne chce among continuous innovation, dynamically continuous innovation and discontinuous innovation. What are the main activities formas introducing each type? 2. Assume you are senior vice president of marketing for General Electric. What four product mix management options might you consider Give specific examples of ead 3. Describe the typical profit scenario as product moves through its life cycle Do you think it's important for companies to have products in all ages Why or why not? 4. What are some problems with using the product life cycle concept to make marketing decisions? Why do you think so many companies use the concept? 5. What are some ways to extend the product life cycle? Can you think of any companies that have used these techniques? 6. Many marketers use the diffusion vele concept and the product life cycle concepe. How are the different