3 points When Ford offers a car with the same features as a comparable Toyota or Honda at a comparable price and provides a longer warranty, it is following a more-for-less strategy. * True False Benefit segmentation requires 1 point finding the major advantages or features people look for in the product. * True False 1 point Your company wants to move away from mass marketing and engage in customer-driven marketing. The four steps to take, in order, are market segmentation, marketing positioning, differentiation, and targeting. True False 1 point The meaning of value is perceived identically by all consumers. * True False 1 point By harvesting its SBU, a company would most likely be investing more in the business unit to build its share. * True False Unlike mass production, which 2 points eliminates the need for human interaction, one-to-one marketing has made relationships with customers more important than ever. * True False 1 point The marketing concept takes an inside-out view that focuses on existing products and heavy selling. This concept aims to sell what the company makes rather than making what the customer wants. * True False 1 point The selling concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales. * True False 3 points LaGrange Florist segments markets into groups of nonusers, ex-users, potential users, first-time users, and regular users of its flowers and services. This firm uses usage rate as the segmentation approach. * True False 3 points A women's apparel manufacturer in California recently acquired a Houston- based company that manufactures office furniture. This is an example of diversification. * True False When an organization identifies 1 point and develops new markets for its current products and services, it is engaged in market development. * True False 1 point If the product's performance falls short to customers' expectations, the customer will be dissatisfied. * True False Donation is the act of obtaining 1 point a desired object from someone by offering something in return. True False Same for less value proposition 1 point can be very powerful because every customer likes a good deal. * True False 1 point People within the same demographic group also share psychographic characteristics. True ! False