(3) Project Report Structure Paper Structure: 1. Cover page 2. Table of contents 3. Executive Summary 4. Introduction- Company prole & products, brands etc. 5. Marketing Plan/process- a) Your Goals/Objectives b) Your Business c) Your Customers d) Your Competitors e) Threats and opportunities analysis (SWOT) 6. Marketing strategy and solution: a) Your Product or Service b) Your Distribution Strategy c) Your Promotion Strategy d) Your Pricing Strategy 7. Your Marketing Budget (Action plan) : 1. Environmental factors(suggestions) 1. considerations- 2. conclusion/summary 3. References : The Group Project Work: Students (group of 5-6 students) must. The group should create a New product/Service/Idea or Experience and plan to complete the Marketing Process. The project must highlight detailed assessment and review with Marketing models and SWOT analysis. After the report submission students have to present the entire Marketing Process of the report in their Presentation slides