3 pts Question 14 Targeted advertisements are based on: Tracking customers' behaviors to form groups of similar customers, and then making recommendations based on group characteristics Tracking and storing each individual's data, and using the data to make appropriate recommendations to the individual Question 15 3 pts What is the trade-off involved in the Reduction v/s Accommodation decision for the firm? Reduction can upset some of the customers, Accommodation can reduce operational efficiency Accommodation can upset some of the customers, Reduction can reduce operational efficiency Question 16 3 pts Machok Question 16 3 pts Which of the following behavioral aspects is most likely to show up from the customers' side, in the context of dynamic pricing? Endowment effect Recovery paradox Overconfidence about future self-efficiency/self-control Imperfect recall of service experience The customer may question the fairness of being charged different prices at different times Trust 2 Question 17 3 pts A customer care call center directs customers with different service requests to the different customer service representatives designated to handle the corresponding requests - thereby creating separate virtual queues for different requests. What way of reducing the waiting time is this? A customer care call center directs customers with different service requests to the different customer service representatives designated to handle the corresponding requests - thereby creating separate virtual queues for different requests. What way of reducing the waiting time is this? O Demand Management Dynamic pricing Information sharing Improving the waiting experience 3 pts Question 18 A hand-sanitizer manufacturer has recognized that control over the alcohol content in each packaged bottle is critical. The manufacturing facility wants to monitor whether the alcohol concentration in the bottles is consistently within an acceptable range, so that it can know when something is wrong with the process. What Six Sigma tool should the facility use? Cause-and-effect diagram Check-sheet Pareto Chart O Opportunity flow diagram Flowchart Process Control Chart Run Chart Short Answer Questions