$3.$

Question $3$

On the statement: "Our company needs to constantly monitor customers to perceive changes in their behavior and the implications for our business. This monitoring must be performed by the Sales personnel."

$1$ point

It is false because Sales must work to win new customers, and not waste time on an activity that is$,$ by definition, the responsibility of Competitive Intelligence.

It is true because Sales has a responsibility to establish and maintain relationships with customers.

It's true because only Sales has an intense contact with all areas of the customer.

It is false because monitoring the clients should be done by all areas with contact with clients.