Question: 3. Read the following Case & solve the questions given: ABC is a leading brand of furniture in the B2C segment having a presence in

3. Read the following Case & solve the questions given: ABC is a leading brand of furniture in the B2C segment having a presence in various cities in India. ABC now plans to introduce in B2B category by launching a product line in the office furniture category. It intends to sell both Indian as well as imported furniture so as to cater to the different needs & wants of the target audience. It intends to target corporate but is not clear how to go about marketing & selling it to corporate (B2B) as ABC was always involved in selling home furniture (B2C).

b. Suggest a suitable sales promotion strategy for ABC’s new product line of office furniture. (10 Marks)

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