3 Research your organisation's external environment. 3.1 Do research using at least three sources of information on the market and emerging markets, competitors, target customers, political, economic, social and technological environment in which your organisation operates. Note: Make sure you research includes numerical information. 3.2 Use and represent the numerical information in an appropriate way (e.g. graph) to identify trends and development in the industry. Summarise and document your research. Note: You will include documented background information in your strategic plan later on in this assessment