3 SECTION B ANSWER ONLY TWO (2) QUESTIONS FROM THIS SECTION QUESTION TWO Explain the major components of a Marketing Decision Support System and show how the Decision Support (15 Marks) System aid Marketers in making informed Marketing decisions QUESTION THREE Every consumer goes through what we call "The Buying Decision Process" when considering satisfying a need or want. a. Referencing the five-stage model, outline the buying decision process consumers go through when making purchasing decision and discuss how the marketer can successfully position its offering in (10 Marks) each stage to ensure the consumer purchase. b. Why should Marketers be concerned about what happens beyond the purchase stage of the buyer (5 Marks) decision making process? QUESTION FOUR The influx of regular media not to mention the fast developing technological innovations, improved access to technology, social media and competitor information has led to a more intensified competitive media environment. This situation has not only given consumers a lot of choices but also increased the propensity of media customers becoming polygamous. As a marketing student, you are aware that losing loyal customers can have dire consequences for the media. a. (5 Marks) Why has customer loyalty become such a crucial goal for the media in Ghana? b. Discuss at least five (5) strategies the media in Ghana can use to improve customer retention and (10 Marks) loyalty rates END OF PAPER DC: ACD01-F004