Question: 3. T/F The CRUDE model discussed in class lists the set of criteria used to judge the quality of a Positioning Statement. The 5 criteria

3. T/F

The CRUDE model discussed in class lists the set of criteria used to judge the quality of a Positioning Statement. The 5 criteria of this model ensure that a Positioning is: Credible, Relevant, Unique, Differentiating, and Economical.

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