$3$uild$-$Borrow$-$Buy: Exploring Options for Your World

craft unique immersive augmented reality experiences and games. These could range from virtual tour experiences, to recreating historic events or battles, or living current events from afar $-$multiple games that could stand alone or be interrelated.

Tamara

How do you think we should engage with them?

Kyara Forde

We should ally with them.

Tamara

That's just what I was thinking. Let's dig a little deeper.

What strategic gap are we trying to fill with this alliance?

Potential Partners

Your World Media

Text Direct

Real Games

Real Games, Inc.

Company Information

Annual Sales: $$35$ Million

Employees: $22$

Key Assets: Virtual Reality $($VR$)/$Augmented Reality$($AR$)$ Design Skills, High Quality Game Developers

Video Game Industry Information

Total Sales: $$150$ billion

Entire Industry Growth Rate: $25\%5-$year CAGR $($compound annual growth rate$)$

VR$/$AR Gaming Growth Rate: $60\%5-$year CAGR $($projected$)$

Industry Trends:

Successful games have multiple sequels

Increased demand for high quality story$-$telling

Shifting demographics due to increased mobile gaming

Game development and deployment across platforms $($mobile$,$ consoles, computers, etc$)$

Games require constant updating

Video game distribution networks

Video game design and development

Access to new stories