3. Use the following information to calculate the ROI for this search campaign: Average total weekly...

Transcribed Image Text:

3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad campaign Duration of the search ad campaign 100,000 8 weeks Average number of sponsored clicks 20,000 Average cost per click $0.80 Probability of making a purchase once on the 7.5% website Average margin per conversion What is the ad profit associated with running the campaign? $32 What is the cost of the campaign? What is the ROI of this search campaign? / 3. Use the following information to calculate the ROI for this search campaign: Average total weekly traffic during the search ad campaign Duration of the search ad campaign 100,000 8 weeks Average number of sponsored clicks 20,000 Average cost per click $0.80 Probability of making a purchase once on the 7.5% website Average margin per conversion What is the ad profit associated with running the campaign? $32 What is the cost of the campaign? What is the ROI of this search campaign? /

Answer rating: 100% (QA)

To calculate the ad profit associated with running the campaign you need to determine the total reve... View the full answer