3. Using an Effective Writing Style

Select the best response to the following question.

Which of these sentences applies the most appropriate tone for a business report?

The respondents to the survey think health benefits are important.

Health benefits are a number-one priority for employee retention.

Survey responses indicate that benefits are important for employee retention.

Read the report selection, and then answer the question.

[1] During the last two months, I collected data that indicates one out of every four visitors to the website reached the site through the search term organic seeds. [2] In a focus group of current customers, more than 60% of the participants stated they had first learned of the company through a web search. [3] I believe these two facts show the importance of using organic seeds in the companys Google Ad Word campaign.

Which option uses pronouns most effectively to revise Sentence 1?

No revision is necessary; the pronoun use in this sentence is appropriate for business reports.

Data collected over the last four months indicate one out of every four visitors to the website reached the site through the search term organic seeds.

Over the last two months, the writer collected data that indicates one out of every four visitors to the website reached the site through the search term organic seeds.