3. Using rented email lists tends to be more effective than using in-house email lists.

True

False

4. The likelihood of winning a keyword phrase in Ad Word Auction depends primarily on the relevance of the website to that keyword phrase, and not to the previous performance of the website account .

True

False

5. In "Outbound marketing" practice, marketers interrupt consumers to grab their attention.

True

False

6. Marketers utilize digital media for "Crowdsourcing" to reduce their marketing research costs.

True

False

7.Appearing in Google's "Organic Search Results" is a component of "Earned Media".

True

False

8. During the "Crawling" stage of search engine operations, the search engines not only identify new pages but also updated content.

True

False

9. Improving the relevance of website content to popular keyword phrases is a part of on-site SEO practices.

True

False

10. A proxy measure for assessing the user-friendliness of a website is the number of clicks required by users to complete a conversion.

True

False