3. Value-Based Strategy: a. Describe how your innovation increases customer willingness to buy or decreases employee/supplier willingness to sell. b. Value Map: Complete the table below to create a value map for a target group (e.g., front-line managers, premium customers, etc.) by naming the group in the first row, adding the top 7 attributes this group values in order from greatest to least, identifying your company or product's name as well as the top three competitors at the bottom of the table, and use the multi-colored lines provided below (i.e., copy and paste) to indicate how effectively each company or product delivers the value desired on the attributes you identified. Note: 1) the multi-colored lines correspond to the colors of the companies or products you identified, 2} you can use initials for your company or product if you feel this information is confidential, 3) this value map does not have to relate to your Jobs to be Done innovation, but it can if you so desire, 4) the scale associated with the performance rankings is provided below the table. r w