Question: 3 . What are the six basic building blocks for the Consumer Based Brand Equity model in relation to the Ocean ? Describe the prescriptive

3 .

What are the six basic building blocks for the Consumer Based Brand Equity model in relation to the

Ocean

?

Describe the prescriptive steps used in building the CBBE strategy. Relate the CBBE to goals and objectives submitted to the board earlier. Remember to discern goals from objectives and describe the SMART principle.

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