$3.$ What data do customer relationship managers typically rely on in conjunction with the retailer's POS system?A$)$ Universal Product Code $($UPC$)$B$)$ Customer demographicsC$)$ Geographic locationD$)$ Social media interactions

$4.$ A supermarket intends to introduce a new loyalty program for its customers. The first step that the retailer should take would be$?$A$.$ Collecting dataB. Analyzing dataC. Defining the issue or problemD. Implement findings

$5.$ A large department store is conducting market research for a new advertising campaign. An example of a primary data that the store can collect would be$?$A$.$ Online customer surveys about brand perceptionB. Reports on advertising trendsC. Sales reports from previous campaignsD. Social media mentions of the stores products

$6.$ Give an example of how a supermarket retailer can use customer data to offer personalized coupons. A$)$ Offering discounts on all productsB$)$ Offering discounts based on geographic locationC$)$ Offering different coupons based on purchase history $($packaged goods vs$.$ organics$)$D$)$ Offering the same coupon to all customers

$7.$ A fashion retailer is analyzing sales trends from the previous year. Which type of secondary data is the retailer using?A$.$ Internal secondary dataB. External secondary dataC. Both internal and external secondary dataD. Primary data

$8.$ What do the best retailers prioritize when making decisions? A$)$ IntuitionB$)$ Gut feelingsC$)$ Key informationD$)$ Competitive intelligence

$9.$ A large department store is conducting market research for a new advertising campaign. An example of a primary data that the store can collect would be$?$A$.$ Online customer surveys about brand perceptionB. Reports on advertising trendsC. Sales reports from previous campaignsD. Social media mentions of the stores products

$10.$ What is the importance of gathering and analyzing information for retailers when setting a new strategy or modifying an existing one? A$)$ It reduces the chances of wrong decisionsB$)$ It increases the risk involvedC$)$ It is not necessary for retailersD$)$ It delays the decision$-$making process