Question: 3- What do we mean with product? Please elaborate based on our lectures on the PRODUCT, as the first element of the marketing mix. Please

3- What do we mean with product? Please elaborate based on our lectures on the PRODUCT, as the first element of the marketing mix. Please give TWO specific and detailed examples on the levels of the product by taking as example one product from taxi industry. 4-What is one of the main characteristics of pricing? Elaborate based on our lectures. Please find THREE specific examples from taxi industry on value-based pricing, cost-based pricing, and competition-based pricing. 5.Describe placement based on our lectures. What is it? Furthermore, from taxi industry find three specific examples on inbound logistics, outbound logistics, and reverse logistics. If there are no reverse logistics examples, then try to imagine how reverse logistics could occur. 6.There are 5 promotional mix elements. Describe them in your own words (not from the internet) and elaborate on how they could be used in taxi industry.

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