Question: 3 What is the core difference between archetypes and personas? Personas have common household names, while archetypes have cool names Archetypes describe characteristics of a

3 What is the core difference between archetypes and personas?
Personas have common household names, while archetypes have cool names
Archetypes describe characteristics of a user type, while personas express the personality of a market segment
Personas represent demographics, and archetypes represent behavior
There is no difference-organizations use these terms interchangeably
3 What is the core difference between archetypes

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