Question: 3 . What is the SWOT framework ( Weihrich , 1 9 8 2 ; Thompson et al . , 2 0 2 0 )

3. What is the SWOT framework (Weihrich,1982; Thompson et al.,2020) and what purposes does it serve? Present a SWOT summary table for Ford in 2020. From your SWOT summary, identify how Ford can leverage its strengths to maximise opportunities (an attacking strategy) and leverage its strengths to minimise threats (a defensive strategy).

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