3 What price should Radio One offer based on a transaction and trading multiples analysis We came out with a value of $1 398 billion (21 5 X 2000 BCF) and $1 256 billion (19 4x 2000 EBITDA) Based on multiples 3 What price should Radio One offer based on a transaction and trading multiples analysis...

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Essentials Of Services Marketing

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Authors: Jochen Wirtz

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