3. Which of the following is not a strategic use of the service-system design matrix? Enabling...
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3. Which of the following is not a strategic use of the service-system design matrix? Enabling systematic integration of operations and marketing strategy Indicating evolutionary or life cycle changes that might be in order as the firm gro- Clarifying exactly which combination of service delivery the firm is in fact providin- Design of the service package Comparing how other firms deliver specific services References Multiple Choice Difficulty: 2 Medium N 3. Which of the following is not a strategic use of the service-system design matrix? Enabling systematic integration of operations and marketing strategy Indicating evolutionary or life cycle changes that might be in order as the firm gro- Clarifying exactly which combination of service delivery the firm is in fact providin- Design of the service package Comparing how other firms deliver specific services References Multiple Choice Difficulty: 2 Medium N
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