$3.$ Why does Prada need to raise additional funds?

$10-4.$ Do you agree with the decision to list an IPO, or should Prada have borrowed more money, possibly floating a dim sum bond or a Eurobond in London or elsewhere?

$10-5.$ What do you feel are the best justifications for Prada to issue the IPO in Hong Kong? Are there

any downsides to their decision to list in Hong Kong?

$10-6.$ Many of the other luxury fashion companies are also largely family owned. What is the impact to

Prada of diluting the family ownership, and is this a model that other companies can be expected

to follow?

$10-7.$ What types of foreign exchange risk does Prada face, and what advice would you give them to

hedge against their risks?