3) You make a lightweight compact foldable windbreaker. Your brand Desert Wind Jackets is well established...
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3) You make a lightweight compact foldable windbreaker. Your brand Desert Wind Jackets is well established in the southwest. In a drive to broaden your appeal and open new markets you have re-branded under the simple logo DWJ. The strength of your brand, loved by your customers in the southwest, means you have a price elasticity on demand of -2.76. Market research indicates that in the upper west, where there is some knowledge of your brand the price elasticity of demand is -3.50. In New England where you are least known it is estimated that the price elasticity of demand will be quite high, -5.76. Your marginal cost per jacket is $198.33. a) What price will you charge in your southwestern region? b) What price will you charge in your upper western region? c) What price will you charge in your New England region? Activate 3) You make a lightweight compact foldable windbreaker. Your brand Desert Wind Jackets is well established in the southwest. In a drive to broaden your appeal and open new markets you have re-branded under the simple logo DWJ. The strength of your brand, loved by your customers in the southwest, means you have a price elasticity on demand of -2.76. Market research indicates that in the upper west, where there is some knowledge of your brand the price elasticity of demand is -3.50. In New England where you are least known it is estimated that the price elasticity of demand will be quite high, -5.76. Your marginal cost per jacket is $198.33. a) What price will you charge in your southwestern region? b) What price will you charge in your upper western region? c) What price will you charge in your New England region? Activate
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a To determine the price to charge in the southwestern region we need to consider the price elastici... View the full answer
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date:
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