30 1 point Putting product specifications into a document for distribution is known as a O supplier directive request for proposal (RFP) initiator platform O buying center 31 1 point Dividing the market into meaningful smaller markets based on common characteristics is known as positioning. O True O False 32. 1 point The way a company ultimately connects its value proposition to a target market is through its O Segmentation Pricing Positioning Differentiation 33 1 point divides customers into groups according to similarities in benefits sought and product usage patterns Psychographic segmentation Behavioral Sementation Geographic Segmentation O Target Marketing 34 1 point The following are major objectives of Customer Relationship Management (CRM) except (select one): O Customer acquisition O Customer retention O Customer profitability O Customer data gathering