30. List and explain competitor analysis steps. 31. List different factors that should be considered in deciding whether to go global or not. 32. List External (Macro) Marketing Environments: 64 minimum) 33. Many marketers view the marketing environment as uncontrollable. Discuss the *Proactive action and Reactive action of marketers when reacting and adapting to the forces of different environment. 34. Marketers can obtain information from which sources? Or MIS develops info from 2 35. Marketers need to design strategies that build profitable relationship with target customers. Discuss Production Concept', 'Product Concept' and Selling Concept on which a company can carry its marketing strategies. 36. Marketing intelligence is the collection of information about competitors in the marketplace. Elaborate few strategies on how marketers can get information about their competitors. 37. The 4Ps (Product, Price, Promotion and Place) are the marketing mix which a firm uses to implement its marketing strategy. Discuss the extra 3Ps for Services'. 38. The information on marketing research can be collected through online marketing research. Describe the various kind of online marketing research method and discuss two (2) advantages and two (2) disadvantages of online marketing research. 39. The world has tremendously changed into a global economy. Explain the various changes in marketing landscape in today's economy. 40. What are the five requirements for Effective Segmentation