Question: 31210 Marketing Strategy: Final Individual Assignment Using the same product as in the rst 2 individual assignments, consider that you are the brand management team

 31210 Marketing Strategy: Final Individual Assignment Using the same product as

31210 Marketing Strategy: Final Individual Assignment Using the same product as in the rst 2 individual assignments, consider that you are the brand management team for your product's company and you have been asked to develop an integrated communication strategy for the upcoming year. 0 Identify the target market you have determined to be appropriate for this communication strategy (2 marks) 0 Identify 3 existing databases your product's company can leverage (use) to build relationships with potential customer within your identied target market, why they are appropriate for getting information on your target market and explain how each one can be used. (6 marks)

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