32. Making the public aware of services or a commodity that a business has for sale. A) marketing B) advertising C) brand vision D) hustling 31. A form of advertising whereby a funeral home can send a piece of advertising such as a brochure, directly to individuals A) direct marketing B) direct mail C) repetition D) all of the above. 34. Legal entities established under state law. A) corporations B) partnerships C) service companies D) merchandising entities 35. The New York State residency requirement is: A) six months B) prior to graduation from mortuary science school C) one year D) two year 36. When answering the telephone in the funeral home, which of the following indicates clear, crisp, sharp speech: A) clarity B) tone C) volume D) manners E) diction 37. In New York State, the funeral directing license is granted by: A) Funeral Directing Board B) Embalmers Regulators C) New York State Regents Board D) New York State Department of Health 38. The primary role of the objective of the Funeral Director is to: A) serve the needs of the client and community at the time of death B) work for little money C) care of the dead with little regard for the living D) embalm the dead only 39. Personal information (i.e cause of death, date of birth, social security number etc.) about a deceased person in the funeral home should be discussed only with: A) other funeral directors B) clergy C) nearest of kin D) funeral directors staff 40. You answer the phone in the funeral home and say "XYZ funeral home, how may I help you?" this is referred to as: A) salutation B) tone of voice C) diction D) telephone image 41. The author of your textbook used in this class A) Mastellone B) Maslow C) Klicker D) Drucker 42. A good source to find out what is going on in terms of sales trends in the community in which you operate a funeral home A) clients B) neighboring funeral homes C) your casket salesman D) all of the above 43. When performing a test for death prior to the transfer of the remains, all are acceptable except: A) mirror under the nose B) ligature around finger C) take pulse D) yell at the deceased to elicit a response 44. Which of the following refers to getting activities done through the actions of other people: A) efficiency B) operatives C) management D) all of the above