3.2 Preferred Solution

Strengthen the marketing platforms and using brochures as a way to communicate with the customer about the benefits of joining the membership program is the most feasible option. In this era, technological advancement is swiftly moving forward. Many consumers are now aware of using smartphones and other applications. The marketing department can make this as an advantage to promote discounted products and also the importance of joining the annual membership. The marketing team can create a "Facebook" page where people can see discounted products that are exclusive when you join and shop in the business. This option will need the approval of resource managers as it needs a budget to print the brochures.

Moreover, it will also require funds for boosting the page on Facebook. An ample amount of budget is required for this option to work. However, there will be a more substantial reward and success if done correctly. Analysis of cost-benefit provides the company with a chance to explore the specifics that the firm is spending on an advertising campaign. It is an essential approach to define and list these expenses and assess future spending.

The buying department, suppliers and the frontline staff should also work together. Buying department is responsible for negotiating with the suppliers for their product discounts. They both need to plan the proper layout of products that they want to offer to members with an exclusive discount weekly. A list of discounted products should be sent out in each store's email a month before its implementation. This strategy is to make the management staff learn and prepare for a plan on how will it be successfully implemented. The frontline staff are also essential. Their job is to let all the customers know about these exclusive discounts. Also, they will be giving out the brochures and let the customers be aware of the company's page. Proper promotional techniques aid the business make a broader scope of target area aware of their products.

4. Assumptions, Issues & Risks List any assumptions, issues and constraints that have to be taken into account when considering the potential implementation of the above. Also add basic business and technical risks/issues of executing and/or not executing the project. (Answer this part. Please base the answers on 3.2 / minimum of 150 words.