321 mkt

1) Comment on one consumer individual difference that we have covered in class, and you can choose one that you find most interesting. The topics of individual differences to choose from are (1) Materialism, (2) Spendthrifts vs. Tightwads, and (3) Self-construal (interdependent vs. independent). For this writing, specifically, you are expected to write one paragraph to summarize this individual difference (first paragraph, as short as possible). Next, in the second and third paragraphs, you should discuss this individual difference by using examples and expressing your opinion.