Question: 34 3) A market segment is less attractive when A) there are few aggressive competitors in the segment B) it is difficult for new entrants

34 3) A market segment is less attractive when A) there

3) A market segment is less attractive when A) there are few aggressive competitors in the segment B) it is difficult for new entrants to enter the segment C) it contains powerful suppliers who can control prices D) substitute products are available in the segment E) buyers in the market segment have weak bargaining powers 4) Port Orleans Shipping markets different savices to the tourism, defense and tra segments The firm design separate offers for each segment based on their needs. This approach is called marketing A) concentrated By differentiated C) individual D) mass E) local

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