34.- What is the difference between a final consumer and organizational/industrial consumers? A final consumer is an end user of a finished product or service. A final consumer purchases products (goods and services) for self, family or household consumption. Whereas,organizational or industrial consumers purchase capital equipment, raw materials, semi-finished goods, and other products for use in further production or operations or for resale to others (including manufacturers, wholesalers, retailers, government and non-profit organizations).

True

False

Question 35 The product featured here is classifed as: EXTRA CRUNCHY SKIPPY SUPERCHUNK importladen. O A. A final consumer homogeneous shopping good B. A fianl consumer convenience good (a staple) O C. A final consumer specialty good O D. An unosught good E. A hererogeneous shopping good Question 36 Which of the following is not a macro-environmental factor? Worldwide Population Growth Savings, Debt and Credit availability The Business Cycle (pattern of prosperity, decline etc.) Increasing World Terrorism Accelerated Pace of Technological Change Growth of Special Interest Groups Geographic Shifts in Population The Growth in Nationalism Changing Competitive Structures Ethnic Markets, Increasing Diversity Increase in Geopolitical Federations Increased Pollution Levels The Changing American Family Increase in Consumer Education Levels Increasing R&D Budgets Changing Gender Roles (family/household responsibilities) Increase in Legislation to Regulate Business The Planned Objective of Zero Defects and Higher Quality Population Age Mix Existence of Subcultures The Interest Rate Consumerism Increase in Regulation of Technological Change Inflation The Proliferation of Substitute Products and Brand Competition Shift form a Mass Market to Micro Markets High Persistence of Core Cultural Values Shortage of Raw Materials A. Consumer Savings, Debt and Credit Availability B. Population Age Mix C. the Business Cycle D. Increasing World Terrorism E. the Planned Objective of Zero Defects and Higher Quality