36) Name two things other than the 5 Cs that can affect pricing (2 points)

________________________________

________________________________

37) In price skimming, the _____________ price is high (1 point)

End

Seasonal

Market

Initial

38) Fill in the blank (1 point)

Market penetration pricing refers to setting an initial ____________ price as the introductory price

39) Markdowns is not a pricing tactic (1 point)

T or F

40) Price fixing involves companies collaborating with each other (1 point)

T or F

41) Companies and Retailers can use electronic trading to: (1 point)

Expand their trade area

Buy out other retailers

Make their product more expensive

Eliminate brick and mortar retailers

42) Noise occurs when there is a difference between the _________________ and the _______________________ (2 points)

43) In personal selling there is a _____________ communication between buyer and seller (1 point)

One way

Two way

Decoding

Persuasive

44) Using public relations is a paid form of communications (1 point)

T or F

45) Cinema is considered a medium in advertising (1 point)

T or F

46) Loyalty programs are associated with which of the following: (1 point)

Sweepstakes

Contests

Credit cards

Samples

47) The personal selling process is a ________ step process (1 point)

Two step

Three step

Four step

Five step

48) When managing a sales department, one of the things to consider is (1 point)

The color of your offices

The height of the people you hire

Training for your salespeople

Always to have meetings once a week

49) The sales call can also be a sales presentation (1 point)

T or F

50) Name two things that we market (2 points)

I. ___________________________

II___________________________

51) List the 3 phases in the strategic planning process (3 points)

__________________________

__________________________

__________________________

52) The letters H.D.I. Stand for which of the following? (1 point)

Human Decline Index

Human Development Index

Human Development Institution

Home Decline Index

53) List 3 of the 5 types of segments (3 points)

____________________________

____________________________

____________________________

54) List the 3 factors that are considered in the H.D.I. (3 points)

____________________________

____________________________

____________________________

55) Variability refers to the ________________ of service (1 point)

Price

Quality

Type

Amount