36. _refers to a computerized process for analyzing customer databases in a way that allows more effective selling by tailoring product and promotional offerings to a specific customer's sales patterns. a. marketing automation systems b. sales force automation c. database marketing d. marketing automation systems 37. is an electronic storage center containing data records from diverse information systems that are shared across all functional departments. a. marketing automation systems b. sales force automation c. database warehouse d. marketing automation systems 39. CRM software converts information into data that can be used in solving a sales manager's problem refers to a. click-stream analysis b. data mining c. database marketing d. CRM intelligence 40. Drawing conclusions based on the path a customer takes while navigating information on the company website is called a. click-stream analysis b. data mining c. database marketing d. CRM intelligence 41. In which of the following ways are Al and machine learning applications that are at the heart of marketing automation transforming CRM? a. Better data integrity b. Better data ingestion c. Sentiment analysis facilitation d. All of the above are correct