Question: 38.In B2B decision making, what is a key component to making a successful final pitch? a. Business Case b. Conjunctive Rule C. Buy-around d. Attitude

38.In B2B decision making, what is a key component to making a successful final pitch? a. Business Case b. Conjunctive Rule C. Buy-around d. Attitude e. A and B 39. When a consumer has a choice of two identical cars, one is clean and the other is dirty, they almost always chose the clean car. This is known as a? a. Market rationale b. Consumer Inertia c. Shopping Orientation d. Product Signal e. Consumption function

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