Question: 39. Moncler targets consumers who appreciate functionality and style in winter jackets and can afford premium jackets. They communicate the product benefits in such a

39. Moncler targets consumers who appreciate functionality and style in winter jackets and can afford premium jackets. They communicate the product benefits in such a way as to signal the premium quality of their jackets in all of their international markets. What global segmentation-targeting-positioning strategy is Moncler using? A) Similar segments, different positioning B) Similar positioning, different segments C) Similar segments, similar positioning D) Different segments, different positioning E) Innovation

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