Question: 4 0 0 , 0 0 0 7 2 , 0 0 0 1 6 0 , 0 0 0 Cost per advertisement $ 2

400,00072,000160,000
Cost per advertisement $2,000 $300 $600
Maximum media usage 102010
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
(a)
If the promotional budget is limited to $25,100, how many commercial messages should be run on each medium to maximize total audience contact?

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